Strategic Design Can Unlock Human Potential And Drive Widespread Prosperity
The Geftas Faculty of Design Sciences is founded on the belief that strategic design can unlock human potential and drive widespread prosperity. Drawing from human-centered design, innovation science, and experiential architecture, this faculty examines how design choices fundamentally shape human experiences and outcomes.
We envision a world where design serves as a catalyst for human flourishing, where every designed element—from environments to systems to experiences—actively contributes to prosperity outcomes. Our approach ensures that design processes themselves embody prosperity principles of fairness, sustainability, and empowerment.
Research Areas
Human-Centered Innovation Frameworks
Developing frameworks that place human needs and potential at the core of innovation processes, expanding design thinking methodologies to prioritize prosperity outcomes and create scalable solutions for broad social impact.
Neuro-Aesthetic Optimization
Combining design, psychology, and neuroscience to understand how aesthetic elements impact the human brain and behavior, experimenting with lighting, color, form, and sound to optimize cognitive performance and emotional well-being.
Behavioral Design
Applying insights from behavioral science to design solutions that encourage positive behaviors and habits, creating interventions that promote individual and collective well-being while avoiding manipulation.
Systemic Experiential Architecture
Designing evolving experiences within larger networks and environments, prototyping immersive physical and virtual environments that adapt to users' needs and context over time.
Design for Regenerative Impact
Researching how design interventions can address complex social challenges, from accessibility to environmental sustainability and community engagement.
The Geftas Fulbright Design Sciences Scholarships
The Faculty of Design Sciences partners with Fulbright to offer scholarships advancing design research for human prosperity. These prestigious awards support innovative designers and researchers committed to creating human-centered solutions that unlock potential and drive positive social change.
Collaborate With The Geftas Faculty of Design Sciences
Join us in using design to drive human prosperity. We're looking for creative minds and institutions to collaborate on projects that shape environments for human flourishing.
“One supreme fact which I have discovered is that it is not willpower, but fantasy and imagination that creates. Imagination is the creative force.”
Richard Wagner
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